What is Website Usability and How It Affects Your Business?
The change in consumers' shopping behavior and availability of the internet and modern gadgets invited many retailers to shift their businesses online. This shift enabled businesses to come closer to their customers, however, created challenges in terms of heavy competition. These challenges require modern and effective solutions to ensure survival and sustain online business growth. One of the best solutions is creating and maintaining a usable website design that improves your customer journey and helps you rank higher on search engines. First, you need to understand what is meant by the usability of a website. Website Usability It is an essential aspect of e-commerce since it plays an important role in presenting information accurately without creating confusion and ambiguity. A useable website design appropriately places important items and succinctly presents information and choices. Website usability is also about creating a web design that works best on various gadgets and...